I te toa Uniqlo i Fifth Avenue i New York, ka maka noa e ngā kaihoko ngā taonga ki roto i ngā pouaka i ngā teihana hoko hei utu. He rerekē ki te tukanga utu-whaiaro i te nuinga o ngā toa, kāore e hiahiatia ana e ngā kaihoko i te toa kakahu noa te matawai i ngā taonga takitahi, te rapu utu rānei i runga i ngā mata — ka maka noa e rātou ngā taonga ki roto i ā rātou ipu ka utu.
Kei te whakakahangia tēnei taputapu tirotiro motuhake o te whakatipuranga e whai ake nei e tētahiPānui RFIDkei roto i te rehita moni. E ai ki ngā pūrongo, ka taea e te kaipānui te pānui aunoa i ngā maramara RFID huna kua whakauruhia ki roto i ngā tohu utu, koinei te rautaki a Takahiro Tambara, te āpiha mōhiohio matua o Fast Retailing Co., te kaihokohoko kakahu nui rawa atu o Āhia. Ko Fast Retailing Co. te kamupene matua o Uniqlo kei Hapani. I ētahi tau kua pahure ake nei, i tīmata a Tambala ki te whakarerekē i te huarahi hokohoko a ngā kaihoko i roto i ngā toa tūturu, ā, ahakoa kua neke haere ngā mahi pakihi ki te ipurangi, ko ngā toa tūturu tonu te pokapū o te tauira pakihi a te kamupene.
Ko ngā mīhini utu-whaiaro te kaupapa matua o te whakamahinga a Uniqlo i te RFID hei whakapai ake i tana mekameka tuku, e ai ki tā Tambara. Mai anō i te tau 2017, kua tīmata ngā waitohu Fast Retailing katoa, tae atu ki a Theory me Helmut Lang, ki te whakauru i ngā maramara RFID ki ngā tohu utu, kia taea ai e ngā kaihokohoko te whai i ngā taonga takitahi mai i te wheketere ki te whare putunga tae noa ki roto o te toa. I kī anō te kamupene he mea nui ngā raraunga mā Uniqlo hei whakapai ake i te tika o ngā taonga, hei whakarerekē i te whakaputanga kia rite ki te tono, me te whakapai ake i te tirohanga ki te mekameka tuku.
I mea atu anō a Mr. Tambara: "Ehara i te mea nā te mea i hiahia mātou ki te whakahaere aunoa i te tukanga utu, i whakaurua mai e mātou te RFID, engari nā te mea i hiahia mātou ki te whakawhanake i tētahi tūāpapa hei whakamahi puta noa i te mekameka tuku."
I kī a McKinsey & Co. (McKinsey & Co.) Praveen Adhi, he hoa matua e whakahaere ana i te pakihi hokohoko o Amerika, kua heke te utu o ngā tohu RFID mai i te 60 hēneti i ētahi tekau tau ki muri ki te 4 hēneti, ā, kua pai ake te whānuitanga me te tika o ngā taputapu o ngā kaipānui. Kua pai ake ngā hangarau e rua, nō reira, mā ngā maramara RFID hou ake, iti ake te utu, ngā taputapu me ngā pūmanawa o te kaipānui ka taea e ngā kaihokohoko pēnei i a Uniqlo te whakatinana i te hangarau i te utu iti ake me te tika ake.
I kī anō a Uniqlo kua tino whakaitihia e te hangarau RFID te āhuatanga kore-taonga i runga i te papa hokohoko, ā, i te wa ano ka āwhina ki te "whakaiti i te tūponotanga ka kore e taea e ngā kaihoko te hokohoko nā te kore-taonga, ā, ka pai ake te pai o ngā kaihoko." Engari i whakakahore te kamupene ki te whakarato i ētahi atu kōrero mō te pānga pakihi o te hangarau.
Kua whakamātautau a Fast Retailing i te hangarau mai i te tau 2013, ā, kua tīmata te whakatinanatanga o ngā mīhini utu-whaiaro e āhei ana ki te RFID i roto i ētahi toa i te tau 2019. Kāore a Mr. Tambara i whakaae kia whakaaturia te nui o te whakapaunga a Fast Retailing ki te hangarau, engari i kī ia kua ruarua te haumitanga a Fast Retailing ki te hangarau mōhiohio mai i te tau 2016. I te tau 2016, i whakarewahia e Fast Retailing tētahi rautaki hei kaihokohoko kakahu mamati, nō reira i whakawhanakehia ai e rātou tana ake tūāpapa hokohoko-ipurangi.
Ahakoa ko te whakamahinga tino noa o te RFID ko te whakapai ake i te whakahaere rawa, kei te piki haere te rongonui o tōna whakamahinga i ngā mīhini utu-whaiaro i te mea he maha atu ngā kaihokohoko kākahu e tūhura ana i ngā huarahi hei whakamahi i te hangarau i muri i te tohu i ngā taonga hokohoko. Mō te nuinga o ngā waitohu kākahu, ko te whakatinanatanga o te RFID "ka noho ki te kaupapa matua i te tau 2023, i te tau 2024 rānei," te kī a Adhi.
I tāpiri atu ia he maha tonu ngā kaihokohoko e whakawhirinaki ana ki ngā paekōti, e hiahia ana kia matawai ā-ringa, ā, he iti noa ngā raraunga e mau ana. Engari ko te painga ahurei o tētahi pūnaha utu e ahu mai ana i te RFID pērā i a Uniqlo, he tere ake, he tika ake hoki i ngā mīhini utu-whaiaro e ahu mai ana i te paekōti. Ā, ko Fast Retailing tētahi o ngā kaihokohoko kakahu torutoru kua whakatinana i te utu-whaiaro RFID i runga i te tauine nui tae noa ki tēnei wā, e whakaatu ana hoki i ngā raruraru me wikitoria e ngā kaihokohoko i mua i te whakarewatanga o te RFID i runga i te tauine nui - te huringa pānga whakatinanatanga roa. I whakaatu a Uniqlo ka taea e ngā toa 47 katoa i te United States me ngā toa 16 i Kanata me te 14 o ngā toa hokohoko 25 te whakamahi i ngā rehita moni a Uniqlo.
E ai ki a Fast Retailing, mai i te whakaurunga o ngā mīhini hoko taonga, kua heke te wā tatari a ngā kaihoko i ngā utunga mā te 50%. Kua whakauruhia kētia e te kamupene ngā kaipānui RFID me ngā pūihi ki roto i tana pūnaha hoko, ā, kāore e aroturukihia ngā taonga i muri i te hoko.
Heoi, he tokomaha tonu ngā kaihoko e whakaroa ana ki te whakamahi i ngā mīhini utu-whaiaro nā te mea e hoha ana rātou ki ngā taonga uaua ki te matawai me ētahi atu raruraru o ngā mīhini utu-whaiaro. E toru tekau mā ono ōrau o ngā kaihoko i rangahauhia e te kamupene hangarau wheako kaihoko a Raydiant i te tau 2021 i kī kua tino piki ake tā rātou whakamahi i ngā utu-whaiaro, ā, e 67 ōrau i kī kua pāngia rātou e tētahi momo hapa i tētahi mīhini. Nō reira, ko ngā kaihokohoko pēnei i a Uniqlo e tumanako ana ki te whakamama i ngā āwangawanga o ngā kaihoko mā te tuku hangarau pai ake.
Nō nā tata nei, kua arohia te aro o te ao ki a ChatGPT, engari he nui tonu ngā mahi ka taea te mahi mā ngā hangarau māmā ake pēnei i te RFID. E ai ki a Sucharita Kodali, te tumuaki tuarua me te kaitātari ahumahi hokohoko i Forrester Research Inc., ko te RFID te hangarau aroturuki taonga tino whai hua e wātea ana i ēnei rā, ki te kore ko te hangarau tino matatau. Ko te tirohanga rorohiko, hei mātauranga horihori ka taea te tātari i ngā whakaahua, he tino utu nui i tēnei wā mō te whakamahi whānui i roto i te tirotiro whaiaro me te whakahaere rarangi taonga.
Ko ngā hoa whakataetae o Uniqlo, pērā i a Inditex, te kamupene matua o te mekameka waitohu kakahu tere o Pāniora, a Zara, kua tāpirihia ngā tohu RFID ki ā rātou taonga mai i te tau 2014, ā, kua whakamātautauhia te hangarau mō ngā utu whaiaro. I kī te kaihokohoko taonga hākinakina Wīwī, a Decathlon, i tīmata te tāuta i te RFID ki ētahi atu mīhini utu whaiaro i te tau 2014.
Wā tuku: Pipiri-16-2023
