I roto i te umanga inu, nā te kaha o ngā tapanga atamai ki te whakarite kia taea te whai i ngā mea kua waiho hei otinga rongonui mō te takai inu. E kī ana ētahi tohunga he nui ake te whakapau moni a ngā kaihoko ki ngā hua e tohu ana i te takenga mai o ngā kai.
E whakaatu ana te pūrongo a Mordor Intelligence ko "Smart Labels Market – Growth, Trends, COVID-19 Impact and Forecast (2023-2028)" i te pikinga ake o te hiahia o ngā tūāpapa hokohoko ipurangi ki ngā kai haumaru me te whai i ngā kai. E whakahua ana te pūrongo i tētahi rangahau a IBM i kitea ai e 71 ōrau o ngā kaihoko e hiahia ana ki te "utu i tētahi piremi toharite tāpiri o te 37 ōrau mō ngā kamupene e tuku ana i te māramatanga katoa me te whai i ngā kai."
Hei tāpiritanga, e kī ana te pūrongoRFIDngā tapanga atamaika taea te tu atu i ngā āhuatanga kino o te rangi i te wā e kawe ana, e rokiroki ana, e whakamahi ana hoki.
He maha ngā huarahi ka taea e ngā waehere QR kei runga i ngā tapanga te tuku ki ngā kaihanga inu. E ai ki ngā tohunga, he mea nui ki ngā kaihoko te ngāwari o te whakamahi me te maha o ngā whakamahinga.
"Ina honoa ki te Product Cloud, ka taea e rātou te āwhina i ngā kaihanga inu ki te whai, ki te whakahaere me te penapena i ngā kaupapa katoa e pā ana ki tētahi hua takitahi i roto i tōna huringa ora. Ka taea e tēnei hononga pito-ki-pito te āwhina i ngā waitohu ki te kōrero i te pūrākau o te takenga mai o ā rātou hua, o ngā pūrākau pānga rānei ki te tapuwae waro, ā, mā reira ka whakarei ake i te wheako o te kiritaki."
Kei te piki ake hoki te tono mai i ngā kaihanga inu mā te whakamahi i ngā tikanga haumaru hua mō ngā tapanga atamai. E whakapono ana ngā tohunga ko te tiakitanga o te waitohu "he mea nui", inā koa he hua kaihoko te hua.
"Ko te arotahi ki te manatoko hua e hono tika ana ki ngā ārai e tino hiahiatia ana mō te oranga whānui o ngā kaihoko. Mā te whakauru i ngā tohu NFC ki muri i ngā tohu ka huaki ngā whai wāhitanga mō ngā taunekeneke maeneene. Ka hangaia he taumata teitei ake o te tiakitanga waitohu, ā, ka whakanui ake i te pono o te kaihoko ki te waitohu." uara ora tonu."
Ā, ina he tohu matihiko ahurei tō ia inu, he māmā ake te whai i te whakahokinga mai o tētahi hua.
Ka taea hoki te whakamahi i te mooni whakanuia (AR) me te mooni mariko (VR) me ngā tohu atamai, he mea "whakahihiri" tēnei e ai ki ngā tohunga mō ngā waitohu me ngā kaihoko.
"Haunga ngā whai wāhitanga hokohoko me te hoko, mā te huihuinga o ēnei hangarau ka taea te whakarato i ngā mōhiohio hua taunekeneke, te āwhina i ngā kiritaki ki te whiriwhiri whai whakaaro, te āwhina i ngā waitohu ki te whakapai ake i ā rātou kaupapa pono, ā, hei whakamutunga, ka pai ake te pupuri i ngā kiritaki. Mā te whakakotahitanga o ngā tapanga atamai me te AR/VR ka puta he wheako kiritaki whai kiko ake, ā, ka huri i te huarahi e wheako ai tātou i ngā inu."
E ai ki tētahi pūrongo a Mordor Intelligence, he "tūranga nui tā ngā tapanga atamai" i roto i te hokohoko me te pānuitanga o ngā hua kaihoko. E kī ana a Mordor Intelligence ka taea e ēnei tapanga te whakarato i ngā mōhiohio hua, me te tātari hoki i ngā tauira hoko a ngā kaihoko.
"Ko te whakahekenga utu a ngā kaihanga i roto i te mekameka tuku kia tata atu ai ki ngā taumata whai hua o nāianei he mea nui e whakapiki ana i te tono, e akiaki ana hoki i te whakamahinga kaha o ēnei otinga, e whiwhi ana i te painga tuatahi i roto i ngā ahumahi kaiwhakamahi mutunga takitahi," e kī ana te pūrongo.
E tohu ana ngā tohunga ki te whakawhitiwhiti tata-marae (NFC) hei hangarau anō ka taea te whakamahi tahi me ngā tohu atamai. "Hei tauira, ko te NFC te whiringa tuatahi mā ngā waitohu e hiahia ana kia taea e ngā kaihoko te taunekeneke takitahi me ā rātou hua. Nā te mea kua tautokohia tēnei hangarau e te nuinga o ngā waea atamai, kei te piki haere te whakamahinga a ngā kaihoko mō te utu kore-whakapā."
Mō te tautuhi auau reo irirangi (RFID), e ai ki ngā tohunga, nā te mea he momo hangarau kotahi-ki-maha, ka taea e ngā kaihokohoko me ngā waitohu te whakamahi hei "hopu tere i ngā rau taonga i roto i ngā hēkona". Ka whakapai ake tēnei i te tirohanga o ngā taonga, ka taea te mamati me te whakamahi hei arotau i te hokohoko omnichannel.
"Ka taea e tēnei te āwhina i ngā waitohu me ngā kaihokohoko kia eke ki te 99 ōrau o te tika o ngā rarangi taonga, kia whakaitihia te mahi, kia whakaitihia te paunga o ngā taonga, kia piki ake ai hoki ngā hoko," te whakamārama a ngā tohunga.
Kei te titiro whakamua ki ngā mea e whai ake neiRFIDI roto i te hangarau tapanga atamai i roto i te mākete inu, i kī ngā tohunga kei te piki haere te whakamahinga o te hangarau "hei huarahi taunekeneke kaihoko i mua i te hoko, hangarau pāwhiri-ki-te-utu me te mahi tahi i muri i te hoko". Ko ngā ratonga muri-hoko ka uru pea ki te whakangungu, ngā utu ā-muri, ngā tīkitipati rānei, ngā kaupapa pono o te kaihoko, me te tiaki waitohu kua whakamanahia.
Te heke mai oRFIDHe mea whakahihiri te hangarau tapanga atamai, ā, kua huaki te kuaha ki ngā tono mutunga kore. Kei te anga atu te mākete inu ki tētahi wā whakahihiri e aro nui ana ngā kaihoko ki te oranga tonutanga, e whakarato ana hoki i ngā hua e tika ana hei tautoko i ēnei kaupapa, e whakaputa ana i tētahi ōhanga porowhita – ka tere ake te whakamahi i ngā hangarau pēnei i te NFC.
Wā tuku: Pipiri-02-2023
